Enabling global category brand growth across a network of e-retail partners is a matter of strategic vision, sophisticated digital alignment of retailers' and category brand growth plans, and of systematic support capability for digital brand elevation and amplification. Leverage our experience and capabilities in strategy formulation and optimization to ensure global brand excellence.

Complex web of stakeholders and operations are better run centrally for alignment. With digital consumer crossing national borders with a single click, implementation of branding campaigns that entail localisation and adaptation of assets is easier done from a single point.

Revenue is often used to classify importance of partners, but aside of total revenue, there might be some retail partners for categories that are important for voice / strategic brand (re)positioning as they might add certain unique benefit to your overall business brand and e-retail goals

Tiered support is a system that funnels customer queries into more defined levels (tiers), ensuring customer needs are defined properly at the outset, governed by a set of service criteria for each tier. This will help you focus your investments in terms of time, money and team effort on those e-retail partners that will really bring difference to your organisation.

Aligning goals and priorities with key e-retailers for individual categories and brands is an important if not crucial milestone to your digital brand elevation efforts. Make sure that your e-retail partners needs are taken into account as well as their organisational capacities and technical characteristics of e-commerce platforms they operate on.

Your brand elevation investment efforts should be spread so they ensure continuity of brand presence. Aside of campaign level, seasonal level investments, make sure you create brand communication platforms on key e-retailers that will last beyond just couple of seasons

With speed of digital brand touchpoints rise HQ teams are often under-capacitated to execute consistently across countries, partners, devices and dimensions.Right technology solutions and organisational set ups with strategic preparation can easily remove friction and enable seamless centralised digital brand management and execution

Agile and responsive, yet economically sustainable, digital brand production resources able to deliver both tailored premium digital brand expressions as well as high volume of standardised digital branding campaign materials are the first pillar of digital branding support capability and a first step to digital brand excellence in e-retail.

Platform architecture represents a tiered digitalised brand content supply chain system that resides on predefined user level roles and needs, assigned platform and campaign process phase views, mapped out stakeholder/partner brand touchpoint specs, brand directives and 3rd party productivity tools. Tailor made to an organisation’s operative model, coupled with responsive customer service that operates with 1 hour turn-around & response times.