To view the video please sign in

Fill the form manually

Flattening Growth Rates

While domestic online sales in the United States and the European Union will continue to increase — taking sales away from brick-and-mortar stores — growth rates will flatten out over the next 10 years

Key Growth Engine

Fuelled by emerging markets and convergence of consumer and market trends, cross-border e-commerce will be a key growth engine for the global e-commerce industry. The most explosive growth will be in worldwide cross-border e-commerce, with the Asia Pacific region leading the way. Multiple reports predict cross-border e-commerce growth of roughly 25% CAGR.

Cross-border eCommerce Challenge

While cross border e-commerce is here to stay and needs to be considered accordingly as a growth strategy for an e-commerce business, it carries one very significant challenge - distinct market consumer purchase habits that vary from country to country. Failing or meeting this challenge will define your cross-border e-commerce growth prospects.

Set Up To Fail

Global e-commerce & brand professionals risk making faulty market steps and costly mistakes by applying “one-size-fits-all” approach which ignores country distinct consumer preferences shaped by e-commerce market maturity and local players. Ignoring the country distinct (post)purchase preferences when formulating and executing cross-border e-commerce growth strategies means setting them up for failure.

Previous Next

Boosting Cross-border Growth

Market by market country distinct consumer purchase habits are not just naturally determined by country culture differences, but when it comes to e-commerce buying habits also by market maturity in terms of technological level of advancement and e-commerce industry maturity, but also by already existing local players. Tailor your cross-border eCommerce operations to country specific consumer preferences.

Ask for a demo Video Walkthrough

SO DIGITAL GLOBAL E-COMMERCE OPERATIONS EXCELLENCE PLATFORM enables brand & e- commerce professionals to define and implement optimal cross-border growth strategies by identifying the basis & dynamics of competition within a market. Our platform enables competitive cross industry performance benchmarking of best performing e-retailers across dimensions of online (post)purchase experience, including but not limited to, phases of delivery, tracking, packaging - out of box experience, and return & refunds.

Who is it for?

Business and e-commerce strategists and e-commerce team leaders who are in charge of designing, planning and executing cross-border growth strategies. eCommerce leaders who oversee channel execution within a single or across multiple markets. Team leaders who have direct influence, control and responsibility for overall eCommerce performance and continuous sustainable revenue growth.

Marketing team, Supply Chain and eCommerce Operations team professionals are just some of the examples of those who can leverage insights from the market research and leverage them for tactical improvements, performance gaps identification and/or general market trends tracking.

When is it needed?

Fuelled by emerging markets and convergence of consumer and market trends, cross-border e-commerce will be a key growth engine for the global e-commerce industry. Meeting your global growth targets will be increasingly impossible without the cross-border e-commerce growth boost. Capitalising on this trend will depend whether you meet foreign consumers (post)purchase preferences.

Given the impact of post-purchase preferences in defining total purchase experience, customer choice between retailers, but also their purchase habits, the ability to align operational performance to meet and exceed market local averages will determine growth prospects of your cross-border business.

How does it work?

Trained researches in target countries perform actual purchase of products from target e-commerce market players, recording their every step, while answering standardised scale based scorecard with average 200+ data points to provide insight into comparative performance on selected dimensions of habit defining elements of post-purchase experience such as delivery, packaging and others.

With yearly subscription, clients get access to benchmarked country data sets, while also being able to create reports on the platform itself to drive focused learning insights. Reporting module enables comparison of markets, retailers, data points and across completed benchmarks to discover trends.

How do you benefit?

Leveraging insights from our benchmark country reports you are able to know what your cross-border e-commerce customers expectations are in most influential and most demanding customer journey phase : the post-purchase. This enables you to turn your first-time cross-border customers into repeat loyal repeat customers ensuring long-term capitalisation on the market trend.

Identifying performance gaps give you a clear guideline which elements require improvement to achieve customer satisfaction and delight. The length of delivery time, variety of delivery options, tracking visibility and communications, how your product is packaged, the ease of exchanges and returns—it all contributes to customer (dis)loyalty.

How long does it take?

Depending on the number of countries researched and whether it is a standardized or individual client tailored benchmark research average duration of the project lasts up to 3 months. During this time client is able to actively participate and track research progress in the platform. In case markets of your interest have been benchmarked within last 6-12 months you can gain access to this right away.

Once you gain access to the platform through subscription packages, you can use it during the period of one calendar year, after which your subscription and access to the refreshed dataset will have to be renewed. During this period client designated users have an unlimited access to the data and are able to continuously create reports of their choosing.

How much does it cost?

Standard benchmarking contains research results of 20+ leading e-commerce players from a single market. Cross-industry sample usually contains all e-commerce models (marketplaces, pure-players, brands, e-retailers, omni-channel). Access to the standard country research that details into delivery, tracking, packaging, returns & refunds with reporting module starts at 5000 EUR / year.

In case a client wants to tailor the research so it is more focused on his particular industry and contain additional question sets, standard pricing will be augmented depending on the size and the scope of changes and markets that are researched just for this client. On average tailoring of research criteria (scorecard or industry) entails +30% per each segment.

To read the client case please sign in

Fill the form manually

Cross-border eCommerce Growth Enablement

Boosting your cross-border eCommerce efforts starts with meeting & exceeding cross-border customer expectations.

Read

Transforming global brand marketing, creative and eCommerce function into a competitive advantage

Logo (EMEA) 14 markets

brand digital wholesale. com team / brand creative team / digital supply chain team

Logo (EMEA) 47 markets

in-house marketing / creative agency

Logo (EMEA) 17 markets

in-house creative agency / HBO Max EMEA CS / marketing department teams (11 teams) / WarnerBros IT team

Logo (WHQ)

CRM / Internal Comms team

Logo Europe (10 markets)

media / integrated marketing / UGC / creative / local marketing team

Logo WHQ

European D2C eCommerce Team

Cross-border eCommerce growth pitfalls : Ignorance is NOT bliss

07.08.2019

Cross-border e-commerce carries one very significant challenge - distinct market consumer purchase habits that vary from country to country.

Read Article

Cross-border eCommerce growth pitfalls : Ignorance is NOT bliss

07.08.2019

E-Commerce international expansion challenge : One size does NOT fit all.

07.08.2019

Strategic importance of post-purchase market average performance insights lies in the operational implications those alignments would mean for a company entering certain markets.

Read Article

E-Commerce international expansion challenge : One size does NOT fit all.

07.08.2019

Brand Experience doesn't end with a "Shop Now"​ button - it begins there

07.08.2019

After you’ve thanked your customer for her order, you’re just beginning the most influential phase of her brand interaction with you

Read Article

Brand Experience doesn't end with a "Shop Now"​ button - it begins there

07.08.2019

Outcompeting in e-commerce: learn from the best to win

07.08.2019

Insights gained from strategic benchmarking results will be your definitive guide to determine across which dimensions the target market competes and across which dimensions of post-purchase you can differentiate while taking into account the established market averages.

Read Article

Outcompeting in e-commerce: learn from the best to win

07.08.2019

Close
2025 SO DIGITAL | Global Brand Excellence Solutions All Rights Reserved

Back

Home