Flattening Growth Rates
While domestic online sales in the United States and the European Union will continue to increase — taking sales away from brick-and-mortar stores — growth rates will flatten out over the next 10 years
Business and e-commerce strategists and e-commerce team leaders who are in charge of designing, planning and executing cross-border growth strategies. eCommerce leaders who oversee channel execution within a single or across multiple markets. Team leaders who have direct influence, control and responsibility for overall eCommerce performance and continuous sustainable revenue growth.
Fuelled by emerging markets and convergence of consumer and market trends, cross-border e-commerce will be a key growth engine for the global e-commerce industry. Meeting your global growth targets will be increasingly impossible without the cross-border e-commerce growth boost. Capitalising on this trend will depend whether you meet foreign consumers (post)purchase preferences.
Trained researches in target countries perform actual purchase of products from target e-commerce market players, recording their every step, while answering standardised scale based scorecard with average 200+ data points to provide insight into comparative performance on selected dimensions of habit defining elements of post-purchase experience such as delivery, packaging and others.
Leveraging insights from our benchmark country reports you are able to know what your cross-border e-commerce customers expectations are in most influential and most demanding customer journey phase : the post-purchase. This enables you to turn your first-time cross-border customers into repeat loyal repeat customers ensuring long-term capitalisation on the market trend.
Depending on the number of countries researched and whether it is a standardized or individual client tailored benchmark research average duration of the project lasts up to 3 months. During this time client is able to actively participate and track research progress in the platform. In case markets of your interest have been benchmarked within last 6-12 months you can gain access to this right away.
Standard benchmarking contains research results of 20+ leading e-commerce players from a single market. Cross-industry sample usually contains all e-commerce models (marketplaces, pure-players, brands, e-retailers, omni-channel). Access to the standard country research that details into delivery, tracking, packaging, returns & refunds with reporting module starts at 5000 EUR / year.
(EMEA) 14 markets
brand digital wholesale. com team / brand creative team / digital supply chain team
(EMEA) 47 markets
in-house marketing / creative agency
(EMEA) 17 markets
in-house creative agency / HBO Max EMEA CS / marketing department teams (11 teams) / WarnerBros IT team
Cross-border e-commerce carries one very significant challenge - distinct market consumer purchase habits that vary from country to country.Read Article
Strategic importance of post-purchase market average performance insights lies in the operational implications those alignments would mean for a company entering certain markets.Read Article
After you’ve thanked your customer for her order, you’re just beginning the most influential phase of her brand interaction with youRead Article
Insights gained from strategic benchmarking results will be your definitive guide to determine across which dimensions the target market competes and across which dimensions of post-purchase you can differentiate while taking into account the established market averages.Read Article