Consumer Research, Marketing and eCommerce Operations team professionals are just some of the examples of those who can leverage insights from the market research and leverage them for tactical and strategic improvements which would create unique differentiators of the experience highly valued by customers.

HnB brands are joining the e-commerce market at a time in which steps and rules have already been drafted on what shapes a satisfying shopping experience online. Out of three phases (pre-purchase, purchase, and post-purchase) - the post-purchase phase carries most weight in defining the total experience.

With yearly subscription, clients get access to benchmarked country data sets, while also being able to create reports on the platform itself to drive focused learning insights. Reporting module enables comparison of markets, retailers, data points and across completed benchmarks to discover trends.

Outperforming average customers expectations on highly valued yet under-represented elements of post-purchase experience will yield consumer satisfaction, loyalty and word-of-mouth. This is especially beneficial for brand equity of newly created brands and products of HnB category. Market insights provide a benchmark for internal capability development.

Once you gain access to the platform through subscription packages, you can use it during the period of one calendar year, after which your subscription and access to the refreshed dataset will have to be renewed. During this period client designated users have an unlimited access to the data and are able to continuously create reports of their choosing.

In case a client wants to tailor the research so it is more focused on his particular industry and contain additional question sets, standard pricing will be augmented depending on the size and the scope of changes and markets that are researched just for this client. On average tailoring of research criteria (scorecard or industry) entails +30% per each segment.