Digital Brand Enablement

Trapped in Excel

Growing digital brands means growing digital pains. One of biggest ones is an excel sheets entrapment. If you keep track of your campaign execution elements such as consumer journeys, brand assets, media formats, partner specs, languages, copy and CTA-s across excel sheets, online or even worse offline, you are definitely digitally disabled and set up to fail.

Micromanaging Production

Instead of being focused on strategic brand management and activations, you waste time and days in micro-management of digital brand production. If spend more time aligning your digital agencies, with your partners, acting most of the time as human email forwarder, than strategizing on your brand and keeping in loop with market innovations, you're falling behind.

Every Digital Activation is a Stress

Sure, campaign have timelines and strict deadlines to meet, and every now and then, things may not be going as smoothly as possible. But, if your every digital activation is a stressor and you're putting out fires just to get them out the door, something is not right. While you may muscle your way out for some time, in long term or your team will have a burn-out while your activations quality and performance will worsen.

Struggling with Brand Translation to Digital

The seductive promise of double digit growth, made many brands discount serious organisational adjustments needed to be made, before venturing into new digital channels. To ensure proper and consistent brand translation to digital one needs more than digital ambition. Without a support system built on tools, processes and resources your digital brand will never take off.

Outdated Workflows

Organisational design and workflows - how people work, collaborate and communicate across teams was and is set up for much slower pace of work. Keeping brands alive in minds of customers mean keeping them alive in social feeds. 'Feeding the feed' requirement created the need for accelerated communication, brand content creation and (daily) distribution capability.

Digital Brand Enablement

Empowering teams to make necessary organisational changes through tailored digital solutions, processes and resources, while removing bottlenecks identified through an objective analysis of current state of branding capabilities, is at the core of our enablement framework.

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Who is it for?

Brand teams who are facing continuous operational struggles due to digital changes of marketing environment. Brand professionals who want to ensure premium presentation across a continuously rising number of digital brand touchpoints through creation of accelerated brand content capability.

When is it needed?

Digital changes in the brand's marketing environment trigger the need for organisational capability changes. Having an intimate knowhow of business requirements for world class digital brand management, we help our clients improve and sustain their operational branding practices to prosper in this new reality.

How is it done?

Our service of digital brand enablement is provided through combination of digital solutions creation for process enforcement and execution simplification, brand operations management consulting, and activation of digital brand production resources for your ongoing branding needs.

SO DIGITAL AS A SCALING TEAM

SOLUTIONS

Brand management is in itself complex, should your organisational execution increase or decrease this complexity? Our digital brand solutions will create operational simplicity and transparency in execution, helping you focus more on strategic brand management, rather than on operational misalignments.

PROCESSES

Branding as a non-process driven function is highly dependant on individual professionals skills & capabilities which results in non-institutionalised and non-standardised execution workflows. However, digital enabled processes internalise branding knowhow, secure cooperation and help avoid executional chaos.

RESOURCES

Enabling consistent and continuous translation of brand expression on digital touchpoints is impossible without having digital brand production resources at disposal. Our premium digital branding talent resources are coupled with customer service that operates with 1 hour turn-around & response times.

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Scaling up centralised brand campaign execution

Nike EMEA Brand Digital Wholesale.com department leverages SO DIGITAL GLOBAL BRAND OPERATIONS EXCELLENCE PLATFORM to simplify, speed up and scale up centralized digital brand campaign execution within the 14 WE markets’ e-retail network.

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HOW WE WORK

CONTINUOUS DISCOVERY AND SOLUTION PROVISION

Our continuous cooperation ensures continuous learning & discovery to provide continuous problem solving. Our agile development and production teams iterate on solving business challenges which are discovered through operational day-to-day business. Working on problem discovery and solution delivery in parallel helps integrate all perspectives of solution development — the business, the technology perspective, and the user —keeping each perspective grounded.

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HOW DO WE CREATE VALUE

SUPPLY CHAIN VIEW OF BRANDING

Keeping your brand present in customers' minds is a matter of keeping it continuously present in their feeds. This is a question of how good and fast your organisation is able to create and deliver the content to its consumers. As it involves multiple upstream and downstream flows of information and brand assets between different stakeholders, across teams and locations, we take a supply chain view of branding to optimise across and within each phase of the process.

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Transforming global brand marketing, creative and eCommerce function into a competitive advantage

(EMEA) 14 markets

brand digital wholesale. com team / brand creative team / digital supply chain team

(EMEA) 47 markets

in-house marketing / creative agency

(EMEA) 17 markets

in-house creative agency / HBO Max EMEA CS / marketing department teams (11 teams) / WarnerBros IT team

(WHQ)

CRM / Internal Comms team

Europe (10 markets)

media / integrated marketing / UGC / creative / local marketing team

WHQ

European D2C eCommerce Team

Premium Digital Branding

Brands in minds of customers are increasingly being formed through and by digital means so their brand identity and image formation became dependant of technology platforms they use to interact with customers. Make sure your digital brand presence takes full account of technological possibilities and limitations.

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Adaptation & Localisation

Whether it’s to reduce costs, quickly acquire specialised skillets or share the workload at peak periods, securing additional dedicated resources for Tier 2 and Tier 3 type of creative requests through a partnership with an offsite external partner is a winning strategy for challenges of dynamic digital business environment.

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Testimonials

"Having your brand represented well on a big retailer such as Foot Locker is a key priority. To deliver such a project, we needed a partner who would understand the needs both of the consumer and the brand. We’ve achieved a great end result: a brand page that serves as the authentic sport destination for the consumer, on and off the field of play, aligned with both Nike and Foot Locker business visions."

Gregory Pek

WE Digital Brand Manager Nike EMEA