Business and e-commerce strategists and e-commerce team leaders who are in charge of designing, planning and executing competitive growth strategies. Those involved in negotiation and relationship building with individual CPG e-commerce retailers and marketing investments distribution.

Within a highly dynamic and competitive e-retail environment best bet is Amazon, however, dependency on a single growth partner can be very dangerous and even short-lived. Many companies learned the hard way that Amazon will lock you in with the growth and then start squeezing you on profitability of each SKU.

With yearly subscription, clients get access to benchmarked country data sets, while also being able to create reports on the platform itself to drive focused learning insights. Reporting module enables comparison of markets, retailers, data points and across completed benchmarks to discover trends.

CPG professionals are able to optimize their decisions on cost / profit elements such as packaging and pack sizes. These insights can have an immediate and structural effect on profitability. Larger pack sizes can encourage stock-up behavior, push the transaction up to $10 to $15—when shipping economics often improve for any given individual item

Once you gain access to the platform through subscription packages, you can use it during the period of one calendar year, after which your subscription and access to the refreshed dataset will have to be renewed. During this period client designated users have an unlimited access to the data and are able to continuously create reports of their choosing.

In case a client wants to tailor the research so it is more focused on his particular industry and contain additional question sets, standard pricing will be augmented depending on the size and the scope of changes and markets that are researched just for this client. On average tailoring of research criteria (scorecard or industry) entails +30% per each segment.