Seismic Shift in CPG E-Commerce Growth
Seismic shift is occurring in CPG industry —but manufacturers are not keeping pace. Online sales grew rapidly from 2013 to 2018—19% annually versus the anaemic 1% growth rate of in-store sales. E-commerce now accounts for 40% of the growth in CPG retail sales.The explosive growth of e-commerce is transforming the retail world—and changing the sources of competitive advantage for CPG companies. To survive and thrive, CPG players need to embrace the disruption.