Supply Chain, Commerce Operations and Brand team professionals are just some of the examples of those who can leverage insights from the market research and leverage them for tactical improvements, performance gaps identification and/or general market trends tracking.

At that moment, in CPG e-commerce competition moves from shelf space presence to post-purchase experience, as consumers' primary motivation for doing online grocery, aside for expanded choice, is time saving and convenience. Take example of Gillette brand loosing market share to subscription (post-purchase experience) driven Dollar Shave Club.

With yearly subscription, clients get access to benchmarked country data sets, while also being able to create reports on the platform itself to drive focused learning insights. Reporting module enables comparison of markets, retailers, marketing activations within and across completed benchmarks to discover trends.

Having insights into market level average customer expectations from post-purchase experience, with detailed overview of marketing activations used by competitors and leading e-commerce and industry players, you'll be able to identify gaps on the market to exceed expectations, creating differentiation and customer delight.

Once you gain access to the platform through subscription packages, you can use it during the period of one calendar year, after which your subscription and access to the refreshed dataset will have to be renewed. During this period client designated users have an unlimited access to the data and are able to continuously create reports of their choosing.

In case a client wants to tailor the research so it is more focused on his particular industry and contain additional question sets, standard pricing will be augmented depending on the size and the scope of changes and markets that are researched just for this client. On average tailoring of research criteria (scorecard or industry) entails +30% per each segment.