Marketing team, Supply Chain and eCommerce Operations team professionals are just some of the examples of those who can leverage insights from the market research and leverage them for tactical improvements, performance gaps identification and/or general market trends tracking.

However, if you already made investments omni-channel functionalities, you can still use market insights to audit how they perform compared to the market average, seek tactical improvement areas and plan future elements investments, while taking into account current position.

With yearly subscription, clients get access to benchmarked country data sets, while also being able to create reports on the platform itself to drive focused learning insights. Reporting module enables comparison of markets, retailers, data points and across completed benchmarks to discover trends.

Aside of strategic level benefits, omni-channel, e-commerce, supply chain and marketing teams gain invaluable insights into market level performance, trends and competitors' activities. This enables them to inspect for performance gaps and make simple but often by consumer highly valued changes in their daily operations right away.

Once you gain access to the platform through subscription packages, you can use it during the period of one calendar year, after which your subscription and access to the refreshed dataset will have to be renewed. During this period client designated users have an unlimited access to the data and are able to continuously create reports of their choosing.

In case a client wants to tailor the research so it is more focused on his particular industry and contain additional question sets, standard pricing will be augmented depending on the size and the scope of changes and markets that are researched just for this client. On average tailoring of research criteria (scorecard or industry) entails +30% per each segment.