Helping central brand teams achieve economies of scale and scope and reduce organisational complexity costs in global brand marketing execution

Global Brand Campaign Operations Excellence Platform

SO DIGITAL provides brands with both technology solutions and scalable talent resources that help global brands and their headquarters achieve economies of scale and scope and reduce organisational complexity costs in global-to-local brand marketing operations & campaign implementation

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BRAND DIGITAL EXCELLENCE

Digital Brand Audit

Consumers’ opinions and expectations from brands are increasingly created by and through digital means. This is especially true for first time customers. Uncover whether your digital attributes are seen as value adding to consumers and whether your digital properties are aligned with your brand’s identity.

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Digital Brand Directives

A key implementation vehicle of global branding execution which ensures brand authentic and consistent digital implementation of brand campaign materials across owned and non-owned digital properties. Incorporates detailed specifics of brand campaign rules, product stories and behaviour of materials across varied digital touchpoint implementation contexts.

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Digital Brand Content Supply Chain

To make sure that your brand content is at the right place at the right time and in right sizes along the digital customer journeys across your network of countries, retail partners, vendors and their physical and digital properties you need a high performing digitalised and digitised brand content supply chain in place.

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TEAM ENABLEMENT

Digital Adoption

Pressure for organizations to engage with digital transformation projects is mounting. But most often they disregard its key element - people. While people are increasingly more tech-savvy, that doesn’t mean your entire team is ready to fully leverage any software you put in their hands.

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Workflow Improvement

For global brand teams standard operating procedures, workflows and systems are usually just an afterthought. But if implemented early, they provide operational transparency, clarity of roles and responsibilities and automation possibilities resulting increased productivity and stronger foundation for global brand growth.

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Digital Tool Enablement

The right tools in the hands of right people can make all the difference. But, central brand teams are lacking required expertise to tackle uncertainty and confusion surrounding the process of right digital tool selection, purchase and implementation.

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DIGITAL BRAND ELEVATION IN E-RETAIL

Strategy + Execution

Despite the well argued need for brand amplification on eRetailer's digital properties, very few brands have a structured organisational capacity and knowhow to go beyond the basics of brand representation on e-commerce platforms.

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BRAND AUDIT : PACKAGING IN POST-PURCHASE

Asos vs. Decathlon

Outer Box Branding

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CLIENT CASE : NIKE EMEA WHOLESALE.COM DIGITAL BRAND TEAM

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Elevating the Nike brand across WE eRetail network

Nike EMEA Wholesale.com Brand Digital Department partners with SO DIGITAL to elevate the Nike brand across the network of key e-retailers in 14 Western Europe markets.

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SOME OF OUR WORKS IN DIGITAL BRAND E-RETAIL

Portfolio

Why Global Brand Marketing Professionals Spend Late Nights at the Office

10.10.2019

Crucial element of global brand management and global brand function are people

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Why Global Brand Marketing Professionals Spend Late Nights at the Office

10.10.2019

Headquarter's Role in Global Brand Marketing Execution : Useful or Useless?

07.08.2019

Most of global brand headquarters fall short of their corporate role of Scale Economiser and fail to provide a process-oriented global branding executional architecture

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Headquarter's Role in Global Brand Marketing Execution : Useful or Useless?

07.08.2019

Brand Marketing Knowhow Leakage : How Corporates Keep Losing Key Expertise

07.08.2019

Without being codified within softwares of other types of documented processes, brand building knowledge, and especially branding execution methodologies, tactics, processes, and steps drip away from the organisation with each employee that leaves. This is how branding practices and brand expressions organisationally deteriorate and become inconsistent

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Brand Marketing Knowhow Leakage : How Corporates Keep Losing Key Expertise

07.08.2019

Designed for Waste : Global Brand Marketing Campaign Execution Architecture

07.08.2019

Particular interplay between (1) global brand as a marketing strategy, (2) global-to-local execution, (3) global organisation with a (4) matrix organisational model, and (5) technology unsupported brand function global operating model create a global brand campaign execution architecture that is designed for waste

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Designed for Waste : Global Brand Marketing Campaign Execution Architecture

07.08.2019

Testimonials

"Having your brand represented well on a big retailer such as Foot Locker is a key priority. To deliver such a project, we needed a partner who would understand the needs both of the consumer and the brand. We’ve achieved a great end result: a brand page that serves as the authentic sport destination for the consumer, on and off the field of play, aligned with both Nike and Foot Locker business visions."

Gregory Pek

WE Digital Brand Manager Nike EMEA