Consumers’ opinions and expectations from brands are increasingly created by and through digital means. This is especially true for first time customers. Uncover whether your digital attributes are seen as value adding to consumers and whether your digital properties are aligned with your brand’s identity.

A key implementation vehicle of global branding execution which ensures brand authentic and consistent digital implementation of brand campaign materials across owned and non-owned digital properties. Incorporates detailed specifics of brand campaign rules, product stories and behaviour of materials across varied digital touchpoint implementation contexts.

To make sure that your brand content is at the right place at the right time and in right sizes along the digital customer journeys across your network of countries, retail partners, vendors and their physical and digital properties you need a high performing digitalised and digitised brand content supply chain in place.