• Amsterdam
  • 1400+
  • 51-200
  • Management Consulting
  • Est. 2014

We specialise in serving headquarters of global brands, helping them cut complexity costs in strategy execution across markets and fulfil their corporate role as scale economisers and advantage accelerators. Leverage our consulting expertise, technology solutions and remote talent resources to create organisational simplicity, scalability and efficiency in multi-market operations.

Transforming global brand marketing, creative and eCommerce function into a competitive advantage

brand digital wholesale. com team / brand creative team / digital supply chain team

in-house marketing / creative agency

in-house creative agency / HBO Max EMEA CS / marketing department teams (11 teams) / WarnerBros IT team

CRM / Internal Comms team

media / integrated marketing / UGC / creative / local marketing team

European D2C eCommerce Team

SO DIGITAL AS A SCALING TEAM

SOLUTIONS

Brand management is in itself complex, should your organisational execution increase or decrease this complexity? Our digital brand solutions will create operational simplicity and transparency in execution, helping you focus more on strategic brand management, rather than on operational misalignments.

PROCESSES

Branding as a non-process driven function is highly dependant on individual professionals skills & capabilities which results in non-institutionalised and non-standardised execution workflows. However, digital enabled processes internalise branding knowhow, secure cooperation and help avoid executional chaos.

RESOURCES

Enabling consistent and continuous translation of brand expression on digital touchpoints is impossible without having digital brand production resources at disposal. Our premium digital branding talent resources are coupled with customer service that operates with 1 hour turn-around & response times.

EXECUTION EXCELLENCE ENABLEMENT

Branding Process Execution Platform

Platform architecture represents a tiered digitalised brand content supply chain system that resides on predefined user level roles and needs, assigned platform and campaign process phase views, mapped out stakeholder/partner brand touchpoint specs, brand directives and 3rd party productivity tools. Tailor made to an organisation’s operative model, coupled with responsive customer service that operates with 1 hour turn-around & response times.

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Global Brand Content Excellence Platform

Technology platform and design execution resources to effectively mange the relationship between headquarters and local business units in terms of creative brand direction, campaign content demand streams, local adaptation request and worldwide learning

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BRAND EXECUTION EXCELLENCE

Digital Brand Directives

A key implementation vehicle of global branding execution which ensures brand authentic and consistent digital implementation of brand campaign materials across owned and non-owned digital properties. Incorporates detailed specifics of brand campaign rules, product stories and behaviour of materials across varied digital touchpoint implementation contexts.

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Adaptation & Localisation

Whether it’s to reduce costs, quickly acquire specialised skillets or share the workload at peak periods, securing additional dedicated resources for Tier 2 and Tier 3 type of creative requests through a partnership with an offsite external partner is a winning strategy for challenges of dynamic digital business environment.

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Digital Brand Content Supply Chain

To make sure that your brand content is at the right place at the right time and in right sizes along the digital customer journeys across your network of countries, retail partners, vendors and their physical and digital properties you need a high performing digitalised and digitised brand content supply chain in place.

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TEAM ENABLEMENT SERVICES

Workflow Improvement

For global brand teams standard operating procedures, workflows and systems are usually just an afterthought. But if implemented early, they provide operational transparency, clarity of roles and responsibilities and automation possibilities resulting increased productivity and stronger foundation for global brand growth.

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Digital Tool Enablement

The right digital tools in hands of right people can make all the difference. But, the sheer number of available technology vendors, solutions, tools for any and every function and business task is both daunting and paralysing.

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Digital Adoption

People use so many digital tools on a daily basis that it can become quite difficult to keep up and really spend the time getting to know what a tool can do for them

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ELEVATING GLOBAL DIGITAL BRAND IN E-RETAIL

Strategy + Execution

Despite the well argued need for brand amplification on eRetailer's digital properties, very few brands have a structured organisational capacity and knowhow to go beyond the basics of brand representation on e-commerce platforms.

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HOW WE CREATE VALUE

SUPPLY CHAIN VIEW OF BRANDING

Keeping your brand present in customers' minds is a matter of keeping it continuously present in their feeds. This is a question of how good and fast your organisation is able to create and deliver the content to its consumers. As it involves multiple upstream and downstream flows of information and brand assets between different stakeholders, across teams and locations, we take a supply chain view of branding to optimise across and within each phase of the process.

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HOW WE WORK

CONTINUOUS DISCOVERY AND SOLUTION PROVISION

Our continuous cooperation ensures continuous learning & discovery to provide continuous problem solving. Our agile development and production teams iterate on solving business challenges which are discovered through operational day-to-day business. Working on problem discovery and solution delivery in parallel helps integrate all perspectives of solution development — the business, the technology perspective, and the user —keeping each perspective grounded.

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DIGITAL BRANDING RESOURCES

Premium Digital Branding Resources

Agile and responsive, yet economically sustainable, digital brand production resources able to deliver both tailored premium digital brand expressions as well as high volume of standardised digital branding campaign materials are the first pillar of digital branding support capability and a first step to digital brand excellence in e-retail.

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Adaptation & Localisation

Technology driven fragmentation of media landscape caused a proliferation of digital brand touchpoints and digital screens through which brands must reach customer. Consistency in global branding today means that your brand must look the same, feel the same and say the same thing on all platforms, all devices, all languages, all media formats and all dimensions, and at all times.

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Testimonials

"Having your brand represented well on a big retailer such as Foot Locker is a key priority. To deliver such a project, we needed a partner who would understand the needs both of the consumer and the brand. We’ve achieved a great end result: a brand page that serves as the authentic sport destination for the consumer, on and off the field of play, aligned with both Nike and Foot Locker business visions."

Gregory Pek

WE Digital Brand Manager Nike EMEA

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