POST-PURCHASE EXCELLENCE

Foster The Repeat Customer Segment

Whether the customer will do his eCommerce shopping with you or your competitors depends on his experience with your brand. Out of three phases - the post-purchase phase carries most weight and is most influential in defining the total experience.

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Boost Cross-Border eCommerce

For a global e-commerce growth perspective it is important to realise that with a change in country and culture, purchase habits also change. When it comes to e-commerce buying habits are shaped by market maturity in terms of technological level of advancement and e-commerce industry maturity, but also by already existing local players.

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Measure Up To Your Brand Promises

Brand experiences during the post-purchase phase has the greatest overall positive or negative impact on their brand relationship with retailers. Auditing the customer experience against brand set customer expectations is the only way we will know whether the customer and end-user experiences align with the brand experience we intend to create.

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STRATEGY OPTIMIZATION

Uncover The Drivers of Market Leadership

Strategic benchmarking of leading e-commerce players looks at what strategies organisations are using to make them successful and more importantly identifies business processes that drive their market leadership.

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Future Proof Your Growth

Predicted flattening of e-commerce market growth rates in US & EU over the next 10 years will trigger a market share growth structure change where growth won’t come from customers switching online, but from taking away market share from other e-commerce players. Define and implement growth-through-differentiation strategies

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Tailor International eCommerce Expansion

When considering entering into new international markets as a business, it is important to carry out in-depth market research into consumer behavior and buying habits as mandatory alignment with them will inevitably have implications on your e-commerce operations.

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INDUSTRY LEADERSHIP

Luxury eCommerce

To satisfy luxury consumers’ expectations, a luxury brand must ensure its total e-commerce buying experience is superior. Keeping up with the rapidly evolving expectations of affluent tech-savvy customers is a challenge of crafting an exclusive (post)purchase experience within a rapidly evolving e-commerce ecosystem where today's premium perk is tomorrow's standard and expected service.

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Vape eCommerce

Heat-not-burn brands are joining the e-commerce market at a time in which steps and rules have already been drafted on what shapes a satisfying shopping experience online as well as the average consumer expectations from it. Shift the focus to the post-purchase to ensure the e-commerce growth bet success

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GLOBAL HEADQUARTERS | DIRECT TO CONSUMER TEAM | DIGITAL ENABLEMENT SERVICES

Digital Tool Enablement

The right tools in the hands of right people can make all the difference. However, eCommerce teams are lacking required expertise to tackle uncertainty and confusion surrounding the process of right digital tool selection, purchase and implementation.

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Digital Adoption

People use so many digital tools on a daily basis that it can become quite difficult to keep up and really spend the time getting to know what a tool can do for them

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NIKE D2C INTERNATIONAL EXPANSION

DIGITAL BRAND DESIGN IN E-COMMERCE

Cross-border eCommerce growth pitfalls : Ignorance is NOT bliss

07.08.2019

Cross-border e-commerce carries one very significant challenge - distinct market consumer purchase habits that vary from country to country.

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Turning Post-purchase into a Competitive Advantage

26.01.2020

Despite its importance in formation of customer loyalty and repeat purchases as a significant engine of total e-commerce profitability, post-purchase phase of customer journey is either mismanaged or managed without regard of its relative competitive performance and position in the market.

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Obstructing eCommerce growth : ignoring post-purchase as the most influential customer journey phase

07.08.2019

If you are ignoring the eCommerce post-purchase experience you are directly obstructing the growth of your repeat customer segment and repeat purchases as important driver of total revenue growth.

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Losing eCommerce Customers : Post-purchase Expectations vs Reality Gap

07.08.2019

To be able to close the expectations vs. reality gap in the post-purchase companies need to both determine the implicit customer expectations from an online shopping experience and audit their own.

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eCommerce international expansion challenge : One size does NOT fit all.

07.08.2019

Strategic importance of post-purchase market average performance insights lies in the operational implications those alignments would mean for a company entering certain markets.

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Brand Experience doesn't end with a "Shop Now"​ button - it begins there

07.08.2019

After you’ve thanked your customer for her order, you’re just beginning the most influential phase of her brand interaction with you

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Testimonials

"Having your brand represented well on a big retailer such as Foot Locker is a key priority. To deliver such a project, we needed a partner who would understand the needs both of the consumer and the brand. We’ve achieved a great end result: a brand page that serves as the authentic sport destination for the consumer, on and off the field of play, aligned with both Nike and Foot Locker business visions."

Gregory Pek

WE Digital Brand Manager Nike EMEA

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