Digital Brand Discussions
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Digital as a Branded DIfferentiator in Brand Portfolio...
The purpose of Branded Differentiators in Brand Portfolio Strategy is to provide an answer to an ever-increasing challen...
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Digital as a Strategic Uncertainty
Namely, by being too much focused on analysis and extrapolation of past and today's reality, strategic planning tends to...
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What is User (Technology) Adoption and Why is it Crucia...
Digital transformation is the integration of digital technology into all areas of a business, fundamentally changing how...
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